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Postel Studio

Digital systems for restaurants

The phone rings hardest exactly when the floor is busiest. Booking, ordering, and answering that do not need someone to leave a table.

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The phone rings when nobody can reach it

Restaurant phone traffic and restaurant workload peak at the same moment. Six to eight in the evening is when people decide to book a table, and it is also when every member of staff is carrying plates. Somebody breaks off, walks to the phone, takes a booking on paper, and walks back. Or nobody does, and it rings out.

A missed reservation call is not a deferred booking. Anyone ringing a restaurant at seven has a table in mind for tonight or this week and a list of alternatives. They ring the next place. There is nothing to follow up on afterwards, because you never learned they called.

The calls that do get answered are often not bookings at all. Are you open on Monday. Do you have anything gluten free. Is there parking. Do you take dogs. Do you do set menus for twelve. Each one is thirty seconds of a server time during service, repeated all evening, and none of them need a person who knows the restaurant.

Meanwhile the delivery platforms take a cut of every order that arrives through them, and a share of those customers would have ordered directly if ordering directly had been easy.

How it works

  1. The agent takes reservations against real availabilityCovers, time, party size, and the tables you actually have, written into the booking system you already use. Not a message for somebody to transcribe later.
  2. It answers the questions that fill the lineOpening hours, dietary options, parking, accessibility, whether you take walk-ins, whether the terrace is covered. The agent is loaded with your real answers, so nobody on the floor is repeating them.
  3. Large parties and events route to a personGroup bookings and private hire are worth a conversation and usually a deposit. The agent captures the details and hands the call to whoever owns it.
  4. Direct ordering lives on your own siteAn ordering page you own, so repeat customers have somewhere to go that is not a marketplace taking a percentage. It works on a phone, because that is where the order is placed.
  5. Confirmations and reminders cut no-showsAutomatic confirmation when the booking is made and a reminder before the sitting, so a table that was going to go empty is released early enough to be refilled.

What is included

  • Reservation calls answered during service and after closing
  • Bookings written into your existing reservation system
  • Answers for hours, dietary requirements, parking, and accessibility
  • Large party and private hire enquiries routed to a person
  • A mobile-first site with menu, hours, and direct booking
  • Direct ordering that does not go through a marketplace
  • Automatic booking confirmations and reminders
  • Waitlist capture for the times you are fully committed

Signs this is the right fit

  • The phone rings through service and somebody has to leave the floor
  • Bookings are taken on paper and transferred to the system later
  • Staff answer the same questions about hours and dietary options all evening
  • Nobody answers between the lunch and dinner sittings
  • No-shows are common and nothing is sent before the booking
  • Most delivery orders arrive through a marketplace taking a percentage

How we build

The agent works from your real menu, hours and floor plan rules, so it answers a dietary question properly without interrupting someone carrying plates.

If your reservation system cannot be connected directly, we tell you before we quote.

Common questions

Most of the common systems can be connected. We check which one you run and what it exposes before quoting. Where a direct connection is not possible, the agent books against a linked calendar that stays in step with the floor plan.

Worth a conversation?

Tell us what your phone, your site, or your admin is currently costing you. If we are not the right fit we will say so.

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