Web Development
Why this site has no page builder
What you actually give up with WordPress, Webflow or Shopify templates, and what it costs to write the site instead.
Updated 4 min read
Every template starts the same way: a demo that looks finished, and a build that is 80 percent there in an afternoon. The cost arrives later, and it arrives as a subscription.
What you are actually renting
A page builder is not a one-off purchase. You pay for the platform, then for the plugins that make it do the thing you needed, then again when a plugin author stops maintaining theirs. Stop paying and the site stops working. That is a rental agreement, not an asset.
The second cost is weight. A template ships the CSS and JavaScript for every layout it supports, including the ones you will never use. That weight lands on the visitor, and it lands hardest on a phone on a bad connection, which is where most of your visitors are.
The third cost is the one nobody mentions
Plugins run code on your server, written by people you have never met and cannot call. Every one of them is a way in. A site that has collected a dozen plugins over three years has a dozen maintainers you are trusting by default.
What we do instead
We write the site in React and Vite and hand you the repository. It is yours: move host, hire a different developer, or sell the business, and it travels with you. There is no licence to keep paying and nothing to renew.
This site is built that way, and you can check the claim rather than take it. Every page is prerendered to real HTML, so the markup a crawler receives already contains the content instead of an empty container waiting on JavaScript.
When a template is the right answer
If you need a page online this week, you are testing whether the business works at all, and the site is a placeholder, use a template. It is the correct tool for that job. The argument here is about what you build once the business is real and the site has to earn.